Phuket continues to set the bar high in tourism, surpassing expectations and redefining the real estate investment landscape.
2023: A Year of Achievements
Targets Exceeded: Phuket achieved its arrival and revenue goals before 2023 ended, showcasing its robust appeal.
10 Million Visitors: Over 10 million tourists brought 330 billion baht to the local economy by November end.
Strategic Vision for Continued Success:
Eliminating the Low Season: Phuket’s strategy to maintain tourist flow year-round has been highly effective, ensuring a steady market for real estate investments.
Diverse Market: Focusing on tourists from Taiwan, Hong Kong, Malaysia, Singapore, and Vietnam, while maintaining Russian and Kazakhstani visitors, ensures a varied and resilient tourism sector.
Community and Niche Tourism: Promoting community tourism and targeting niche groups like solo Chinese travelers and language students diversifies the visitor profile.
Recent Highlights:
Vibrant New Year Celebrations: The New Year holiday saw more than 250,000 visitors and over 8 billion baht in spending.
International Arrivals: Around 70% of visitors were foreigners, with the largest groups from Russia, China, India, Australia, and the UK.
High Occupancy Rates: Hotels reported an average occupancy rate of 82%, with some seeing a threefold revenue increase compared to pre-Covid levels.
Phuket’s dynamic tourism sector and strategic planning make it an ideal destination for real estate investment. With a series of events planned until April, including Chinese New Year celebrations, the island is set to remain a vibrant, attractive market.
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